When shopping for goods online, it is common for consumers to pull out of a transaction, leaving the order incomplete: In the fourth quarter of 2023, approximately 77 percent of orders on mobile devices in the UK were not completed. During that same three-month period, over seven in ten carts created were left abandoned on tablets as well.
Percentage of baskets created that did not result in a completed order in the United Kingdom (UK) in 4th quarter 2023, by device
Characteristic
Cart abandonment rate
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Salesforce Research. (January 29, 2024). Percentage of baskets created that did not result in a completed order in the United Kingdom (UK) in 4th quarter 2023, by device [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1254962/cart-abandonment-rate-in-the-uk/
Salesforce Research. "Percentage of baskets created that did not result in a completed order in the United Kingdom (UK) in 4th quarter 2023, by device." Chart. January 29, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1254962/cart-abandonment-rate-in-the-uk/
Salesforce Research. (2024). Percentage of baskets created that did not result in a completed order in the United Kingdom (UK) in 4th quarter 2023, by device. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1254962/cart-abandonment-rate-in-the-uk/
Salesforce Research. "Percentage of Baskets Created That Did Not Result in a Completed Order in The United Kingdom (Uk) in 4th Quarter 2023, by Device." Statista, Statista Inc., 29 Jan 2024, https://www.statista.com/statistics/1254962/cart-abandonment-rate-in-the-uk/
Salesforce Research, Percentage of baskets created that did not result in a completed order in the United Kingdom (UK) in 4th quarter 2023, by device Statista, https://www.statista.com/statistics/1254962/cart-abandonment-rate-in-the-uk/ (last visited July 22, 2024)
Percentage of baskets created that did not result in a completed order in the United Kingdom (UK) in 4th quarter 2023, by device [Graph], Salesforce Research, January 29, 2024. [Online]. Available: https://www.statista.com/statistics/1254962/cart-abandonment-rate-in-the-uk/