Import value of wine from leading supplying countries to China 2023

In 2023, France was the largest wine supplier for China, with an annual export value of around 559.73 million U.S. dollars. Chile ranked second in terms of wine export value among China's wine supplying countries. 

The imported wine market in China

Until recently, imported wine was still seen as a potent symbol of a luxurious life in China. In the past, wine consumers mainly purchased imported wine for gifting or business banquets instead of personal enjoyment. The imported wine market in China has since started to show robust growth as Chinese consumers have become wealthier and more willing to embrace global trends. In 2021, the market share of imported wine leaped to 61.3 percent from only a quarter in 2015. However, due to the coronavirus pandemic and the trade disputes with Australia, China’s wine import volume has plunged. 

The future of Aussie wine in China

The fate of Australian wine in China has experienced twists and turns. In the first half of 2020, Australia surpassed France to be China’s leading wine exporting partner. Only a few months later, China imposed temporary anti-dumping measures on wine imports from Australia by announcing a steep tariff of 212 percent, which led to a huge slump in Australia’s wine exports. Once China's major wine supplier, Australia fell out of China's 10 leading wine import origins in 2022. That year, Australia's leading wine industry body Wine Australia closed its physical office in China.