During the fourth quarter of 2023, smartphones accounted for 78 percent of retail site visits in the United Kingdom and were used to make 71 percent of online shopping orders. Meanwhile, desktop computers generated 20 percent of retail website traffic and were behind 27 percent of all purchases.
Distribution of retail website visits and orders in the United Kingdom as of 4th quarter 2023, by device
Characteristic
Smartphone
Desktop
Tablet
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Salesforce Research. (February 7, 2024). Distribution of retail website visits and orders in the United Kingdom as of 4th quarter 2023, by device [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1254788/retail-site-device-visit-order-share-uk/
Salesforce Research. "Distribution of retail website visits and orders in the United Kingdom as of 4th quarter 2023, by device." Chart. February 7, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1254788/retail-site-device-visit-order-share-uk/
Salesforce Research. (2024). Distribution of retail website visits and orders in the United Kingdom as of 4th quarter 2023, by device. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1254788/retail-site-device-visit-order-share-uk/
Salesforce Research. "Distribution of Retail Website Visits and Orders in The United Kingdom as of 4th Quarter 2023, by Device." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1254788/retail-site-device-visit-order-share-uk/
Salesforce Research, Distribution of retail website visits and orders in the United Kingdom as of 4th quarter 2023, by device Statista, https://www.statista.com/statistics/1254788/retail-site-device-visit-order-share-uk/ (last visited July 22, 2024)
Distribution of retail website visits and orders in the United Kingdom as of 4th quarter 2023, by device [Graph], Salesforce Research, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1254788/retail-site-device-visit-order-share-uk/