A survey on the effectiveness of advertisements shown on over-the-top (OTT) media in Vietnam found that 40 percent of respondents conducted searches of the products or brands advertised. By comparison, 53 percent made a purchase after being exposed to advertisements on OTT media.
Actions taken by over-the-top (OTT) video viewers after watching advertisements in Vietnam as of October 2020, by platform
Characteristic
Share of respondents
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SpotX. (March 1, 2021). Actions taken by over-the-top (OTT) video viewers after watching advertisements in Vietnam as of October 2020, by platform [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1254728/vietnam-ott-viewers-action-after-watching-advertisements/
SpotX. "Actions taken by over-the-top (OTT) video viewers after watching advertisements in Vietnam as of October 2020, by platform." Chart. March 1, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1254728/vietnam-ott-viewers-action-after-watching-advertisements/
SpotX. (2021). Actions taken by over-the-top (OTT) video viewers after watching advertisements in Vietnam as of October 2020, by platform. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1254728/vietnam-ott-viewers-action-after-watching-advertisements/
SpotX. "Actions Taken by Over-the-top (Ott) Video Viewers after Watching Advertisements in Vietnam as of October 2020, by Platform." Statista, Statista Inc., 1 Mar 2021, https://www.statista.com/statistics/1254728/vietnam-ott-viewers-action-after-watching-advertisements/
SpotX, Actions taken by over-the-top (OTT) video viewers after watching advertisements in Vietnam as of October 2020, by platform Statista, https://www.statista.com/statistics/1254728/vietnam-ott-viewers-action-after-watching-advertisements/ (last visited August 24, 2024)
Actions taken by over-the-top (OTT) video viewers after watching advertisements in Vietnam as of October 2020, by platform [Graph], SpotX, March 1, 2021. [Online]. Available: https://www.statista.com/statistics/1254728/vietnam-ott-viewers-action-after-watching-advertisements/