As of June 2022, approximately half of Gen Z and Millennial social media users in the United States had engaged in at least one purchase through social channels. It was followed by Gen X users, aged 42 to 57 years old, with approximately 38 percent of them being social commerce buyers.
Share of social media users making purchases directly on social media in the United States in 2022, by generational cohort
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eMarketer, & Insider Intelligence. (December 21, 2022). Share of social media users making purchases directly on social media in the United States in 2022, by generational cohort [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1254678/share-social-buyers-united-states-age-group/
eMarketer, und Insider Intelligence. "Share of social media users making purchases directly on social media in the United States in 2022, by generational cohort." Chart. December 21, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1254678/share-social-buyers-united-states-age-group/
eMarketer, Insider Intelligence. (2022). Share of social media users making purchases directly on social media in the United States in 2022, by generational cohort. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1254678/share-social-buyers-united-states-age-group/
eMarketer, and Insider Intelligence. "Share of Social Media Users Making Purchases Directly on Social Media in The United States in 2022, by Generational Cohort." Statista, Statista Inc., 21 Dec 2022, https://www.statista.com/statistics/1254678/share-social-buyers-united-states-age-group/
eMarketer & Insider Intelligence, Share of social media users making purchases directly on social media in the United States in 2022, by generational cohort Statista, https://www.statista.com/statistics/1254678/share-social-buyers-united-states-age-group/ (last visited December 21, 2024)
Share of social media users making purchases directly on social media in the United States in 2022, by generational cohort [Graph], eMarketer, & Insider Intelligence, December 21, 2022. [Online]. Available: https://www.statista.com/statistics/1254678/share-social-buyers-united-states-age-group/
