Market share of Huawei smartphones in APAC 2023, by country

In 2023, Huawei's market share of smartphones in China amounted to approximately 23.5 percent. In comparison, Huawei's market share of smartphones in South Korea was only about 0.1 percent in 2023. 

Huawei, a giant’s struggle

Huawei is one of the most valuable Chinese brands and is among the industry's global leaders in research and development spending. With the rise of company prominence globally, consumer business became Huawei’s largest segment from 2018 to 2020, most noticeably surpassing Samsung as the world’s largest smartphone seller in the second quarter of 2020. Among other reasons, international sanctions and the impact of the pandemic have led the company to revenue decline and stagnation, losing market share internationally and domestically. Judged by smartphone shipments within China, Huawei went from being a market leader in 2017 to just a minor player as of 2022.

Asia Pacific’s role in the smartphone market

Led by China, the Asia-Pacific region is home to the world’s biggest smartphone manufacturers. That aside, the region dominates global smartphone sales to end users and offers growth prospects as its smartphone adoption rate continues to grow. The number of smartphone users in Asia was forecast to reach about three billion in 2028.