Market share of Samsung smartphones APAC 2024, by country

As of March 2024, Samsung's market share of smartphones in South Korea amounted to over 66 percent, higher than in any other country or territory in the Asia-Pacific region. In comparison, Samsung's market share of smartphones in China was the lowest in the region during that year. 

Samsung Electronics

Samsung Electronics is a subsidiary of Samsung Group headquartered in Suwon, South Korea. Despite taking a hit in 2019, global revenues of Samsung Electronics have grown steadily in the last years. Around half of company’s revenues come from Asia, with China and South Korea being the largest markets.

Market situation in Asia-Pacific

The Asia-Pacific region presents a promising future for smartphone companies willing to penetrate the market as mobile adoption rates are on the rise. In APAC countries, smartphones are also reported to be primary means of accessing the internet. When it comes to the direct competitors in the region, Apple has the leading smartphone market share in countries like Australia and Vietnam, whereas Oppo and Xiaomi are market leaders in Indonesia and India respectively.