
Most popular sporting events in Sweden 2020
In Sweden, skiing is an extremely popular sport, and two of the top sports properties in the country in 2020 were skiing competitions. The FIS Cross Country World Cup was the most popular sports property in Sweden in 2020, with just over 14 percent of the population watching or following the skiing competition in the past year. Meanwhile, around nine percent of Swedish respondents followed the Tour de Ski competition that year.