In 2023, the software company ServiceNow spent around 3.3 billion U.S. dollars on sales and marketing expenses. This was an increase compared to the previous year, when their sales and marketing spending amounted to 2.8 billion U.S. dollars.
Total sales and marketing expenditure of ServiceNow from 2019 to 2023
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ServiceNow. (January 31, 2024). Total sales and marketing expenditure of ServiceNow from 2019 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1254453/servicenow-sales-and-marketing-expenditure/
ServiceNow. "Total sales and marketing expenditure of ServiceNow from 2019 to 2023 (in million U.S. dollars)." Chart. January 31, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1254453/servicenow-sales-and-marketing-expenditure/
ServiceNow. (2024). Total sales and marketing expenditure of ServiceNow from 2019 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1254453/servicenow-sales-and-marketing-expenditure/
ServiceNow. "Total Sales and Marketing Expenditure of Servicenow from 2019 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1254453/servicenow-sales-and-marketing-expenditure/
ServiceNow, Total sales and marketing expenditure of ServiceNow from 2019 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1254453/servicenow-sales-and-marketing-expenditure/ (last visited December 23, 2024)
Total sales and marketing expenditure of ServiceNow from 2019 to 2023 (in million U.S. dollars) [Graph], ServiceNow, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1254453/servicenow-sales-and-marketing-expenditure/
