COVID-19 price propensity for clothing in India May 2020, by product

Published by A. Minhas, Jun 2, 2022
After the lockdown in May 2020, 38 percent of the Indian respondents of this survey claimed that their price propensity for the purchase of innerwear increased. In contrast, across formal wear categories such as formal shirts, or trousers and suits the price propensity decreased. This goes along a lower willingness to spend on formal wear at all.

Coronavirus (COVID-19) lockdown impact on price propensity for purchase of apparel in India in May 2020, by product

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Release date

May 2020

Region

India

Survey time period

May 2020

Number of respondents

1,726 respondents

Age group

18-60

Special properties

respondents from 24 cities, 8 metro cities: equitable male-to-female ratio

Supplementary notes

*only women asked (845 respondents)

Price propensity is measured according to personal views of the respondents

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