Total album sales of Stray Kids in South Korea 2018-2023

In 2023, South Korean K-pop boy band Stray Kids sold approximately 10.9 million album copies. While their album sales have been increasing annually, this marked an explosive growth for the group in the past year. The sales from 2023 more than doubled their total sales, going from over 10 million copies to over 21 million total albums sold since debuting in 2018. 

Pioneers of the Next Wave of K-Pop

Stray Kids is an eight-member boy band formed through a reality show of the same name by JYP Entertainment in 2017. The group debuted in March 2018 with the album “I am NOT” and the title track “District 9.” Since then, they have shown steady growth in album sales over the past years, rising in popularity among K-pop groups. In 2023, two of Stray Kids’ albums ranked in second and fourth place on the list of top ten best-selling boy group albums in South Korea, competing alongside popular boy band SEVENTEEN. 

JYP Entertainment’s success

JYP Entertainment is one of the big four South Korean companies in the entertainment industry, managing artists such as TWICE, 2PM, Day6, ITZY, and NMIXX. JYP's sales revenue has gradually increased over the years, peaking in 2023 with a revenue of over 500 billion South Korean won. Among the four major entertainment companies, JYP ranked second as a leading K-pop entertainment company, with revenue expected to grow further. The company announced the debut of a new boy group, “NEXZ,” in May 2024, their first boy band since the debut of Stray Kids.