COVID-19 impact on spend willingness quotient for fashion in India May 2020

Published by A. Minhas, Jun 2, 2022
After the lockdown in May 2020, 77 percent of Indian customers were willing to purchase innerwear. The willingness to purchase more formal wear such as formal shirts, or trousers and suits was significantly lower. Due to less social interactions and more time spent at home the willingness to purchase classical office wear was significantly lower.

Coronavirus (COVID-19) lockdown impact on the spend willingness quotient for purchase of apparel in India in May 2020

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Release date

May 2020

Region

India

Survey time period

May 2020

Number of respondents

1,726 respondents

Age group

18-60

Special properties

respondents from 24 cities, 8 metro cities: equitable male-to-female ratio

Supplementary notes

*only women asked (845 respondents).

The quotient refers to the percentage of respondents, who are willing to spend on the respective categories.

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