After the lockdown in May 2020, 77 percent of Indian customers were willing to purchase innerwear. The willingness to purchase more formal wear such as formal shirts, or trousers and suits was significantly lower. Due to less social interactions and more time spent at home the willingness to purchase classical office wear was significantly lower.
Coronavirus (COVID-19) lockdown impact on the spend willingness quotient for purchase of apparel in India in May 2020
Characteristic
Spend willingness quotient
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Wazir. (May 28, 2020). Coronavirus (COVID-19) lockdown impact on the spend willingness quotient for purchase of apparel in India in May 2020 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1254116/india-covid-19-impact-on-spend-willingness-quotient-for-fashion/
Wazir. "Coronavirus (COVID-19) lockdown impact on the spend willingness quotient for purchase of apparel in India in May 2020." Chart. May 28, 2020. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1254116/india-covid-19-impact-on-spend-willingness-quotient-for-fashion/
Wazir. (2020). Coronavirus (COVID-19) lockdown impact on the spend willingness quotient for purchase of apparel in India in May 2020. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1254116/india-covid-19-impact-on-spend-willingness-quotient-for-fashion/
Wazir. "Coronavirus (Covid-19) Lockdown Impact on The Spend Willingness Quotient for Purchase of Apparel in India in May 2020." Statista, Statista Inc., 28 May 2020, https://www.statista.com/statistics/1254116/india-covid-19-impact-on-spend-willingness-quotient-for-fashion/
Wazir, Coronavirus (COVID-19) lockdown impact on the spend willingness quotient for purchase of apparel in India in May 2020 Statista, https://www.statista.com/statistics/1254116/india-covid-19-impact-on-spend-willingness-quotient-for-fashion/ (last visited July 03, 2024)
Coronavirus (COVID-19) lockdown impact on the spend willingness quotient for purchase of apparel in India in May 2020 [Graph], Wazir, May 28, 2020. [Online]. Available: https://www.statista.com/statistics/1254116/india-covid-19-impact-on-spend-willingness-quotient-for-fashion/