Amazon.com had the biggest share of voice in the online fashion retail segment in the United States. From April to June 2024, the online retail platform had a share of voice of 11.38 percent during the measured period. Nordstrom and Macy's followed in the ranking, with 5.65 and 3.19 percent, respectively.
Leading fashion websites in the United States in the 2nd quarter 2024, by share of voice
Characteristic
Share of voice
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Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given fashion retailer showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms included 13,760 of the most commercially valuable terms, and categories consisted of the following options: womenswear, menswear, kidswear, non-gender specific, accessories
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Pi Datametrics. (July 11, 2024). Leading fashion websites in the United States in the 2nd quarter 2024, by share of voice [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/895921/share-of-voice-among-leading-fashion-retailers/
Pi Datametrics. "Leading fashion websites in the United States in the 2nd quarter 2024, by share of voice." Chart. July 11, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/895921/share-of-voice-among-leading-fashion-retailers/
Pi Datametrics. (2024). Leading fashion websites in the United States in the 2nd quarter 2024, by share of voice. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/895921/share-of-voice-among-leading-fashion-retailers/
Pi Datametrics. "Leading Fashion Websites in The United States in The 2nd Quarter 2024, by Share of Voice." Statista, Statista Inc., 11 Jul 2024, https://www.statista.com/statistics/895921/share-of-voice-among-leading-fashion-retailers/
Pi Datametrics, Leading fashion websites in the United States in the 2nd quarter 2024, by share of voice Statista, https://www.statista.com/statistics/895921/share-of-voice-among-leading-fashion-retailers/ (last visited August 24, 2024)
Leading fashion websites in the United States in the 2nd quarter 2024, by share of voice [Graph], Pi Datametrics, July 11, 2024. [Online]. Available: https://www.statista.com/statistics/895921/share-of-voice-among-leading-fashion-retailers/