Smartphone usage during in-store shopping in the U.S. 2021, by frequency

Published by
D. Tighe,
Dec 11, 2023
During a 2021 survey conducted among more than 2,500 consumers in the United States, approximately 46 percent said they used their mobile phone to search for information about a product while shopping in-store. Moreover, the same percentage indicated using this device for price comparisons at a store.

Share of consumers who used their mobile phone when shopping in-store in the United States in 2021, by frequency

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Source

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Release date

July 2021

Region

United States

Survey time period

May 2021

Number of respondents

2,506 U.S. consumers

Special properties

across all generations

Supplementary notes

To the question: "How often would you normally use your cell phone when shopping in-store to do each of the following?"

The study was conducted by combining Foresight Factory's proprietary data methodologies and existing trends intelligence, with newly commissioned quantitative and qualitative research across 12 global markets, including 2,506 U.S. respondents, in May 2021, with interlocking quotas set for age and gender.

The source does not specify the type of survey.

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