According to a September 2020 survey carried out among Chief Financial Officers of retailers in the United States, nearly half said their company had increased their investment in e-commerce in the previous six months, and nearly two-thirds of them stated planning to do so in the coming six. In addition, nearly 54 percent had plans to invest more in mobile commerce, and 42 percent mentioned a growing investment in social commerce.
Past and planned channel investment increase by retailers in the United States as of September 2020
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Past and planned channel investment increase by retailers in the United States as of September 2020
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* Of the Chief Financial Officers surveyed, 77 percent worked for companies operating in the United States only and the remaining 23 percent operated both in the U.S. and abroad.
The source does not specify the type of survey.
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BDO, & eMarketer. (March 8, 2021). Past and planned channel investment increase by retailers in the United States as of September 2020 [Graph]. In Statista. Retrieved May 06, 2025, from https://www.statista.com/statistics/1253704/channels-growing-investment-retailers-united-states/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=null&hubs_post-cta=blognavcard-marketing
BDO, und eMarketer. "Past and planned channel investment increase by retailers in the United States as of September 2020." Chart. March 8, 2021. Statista. Accessed May 06, 2025. https://www.statista.com/statistics/1253704/channels-growing-investment-retailers-united-states/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=null&hubs_post-cta=blognavcard-marketing
BDO, eMarketer. (2021). Past and planned channel investment increase by retailers in the United States as of September 2020. Statista. Statista Inc.. Accessed: May 06, 2025. https://www.statista.com/statistics/1253704/channels-growing-investment-retailers-united-states/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=null&hubs_post-cta=blognavcard-marketing
BDO, and eMarketer. "Past and Planned Channel Investment Increase by Retailers in The United States as of September 2020." Statista, Statista Inc., 8 Mar 2021, https://www.statista.com/statistics/1253704/channels-growing-investment-retailers-united-states/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=null&hubs_post-cta=blognavcard-marketing
BDO & eMarketer, Past and planned channel investment increase by retailers in the United States as of September 2020 Statista, https://www.statista.com/statistics/1253704/channels-growing-investment-retailers-united-states/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=null&hubs_post-cta=blognavcard-marketing (last visited May 06, 2025)
Past and planned channel investment increase by retailers in the United States as of September 2020 [Graph], BDO, & eMarketer, March 8, 2021. [Online]. Available: https://www.statista.com/statistics/1253704/channels-growing-investment-retailers-united-states/?hubs_content=blog.hubspot.com%252F&hubs_content-cta=null&hubs_post-cta=blognavcard-marketing
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