Leading websites in the luxury fashion sector in the UK 2024, by share of voice

Published by Daniela Coppola, Jul 11, 2024
Among the leading luxury fashion websites in the United Kingdom (UK), flannels.com had the highest share of voice between April and June 2024, with 4.71 percent. Farfetch.com followed in the ranking with a lower search visibility on Google UK. Its share of voice amounted to 4.41 percent

Leading luxury fashion websites in the United Kingdom (UK) in the 2nd quarter 2024, by share of voice

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Release date

July 2024

Region

United Kingdom

Survey time period

Q2 2024

Supplementary notes

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing 10,390 of the most commercially valuable, category-specific search terms through Google UK.

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