Between January and May 2021, the retention rate of programmatic advertising in the United States stood at nine percent (compared to the period January to May 2020), which means 181 advertisers returned to the ad space. In the first five months of 2021, there were a total of 1.9 thousand programmatic advertisers in the United States, up from 926 in the same period a year earlier. Programmatic ad spending in the United States in 2020 was estimated at 79 billion U.S. dollars.
Data on retention in programmatic advertising in the United States between January to May 2021 vs. January to May 2020
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MediaRadar. (June 10, 2021). Data on retention in programmatic advertising in the United States between January to May 2021 vs. January to May 2020 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1253621/programmatic-advertising-retention-usa/
MediaRadar. "Data on retention in programmatic advertising in the United States between January to May 2021 vs. January to May 2020." Chart. June 10, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1253621/programmatic-advertising-retention-usa/
MediaRadar. (2021). Data on retention in programmatic advertising in the United States between January to May 2021 vs. January to May 2020. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1253621/programmatic-advertising-retention-usa/
MediaRadar. "Data on Retention in Programmatic Advertising in The United States between January to May 2021 Vs. January to May 2020." Statista, Statista Inc., 10 Jun 2021, https://www.statista.com/statistics/1253621/programmatic-advertising-retention-usa/
MediaRadar, Data on retention in programmatic advertising in the United States between January to May 2021 vs. January to May 2020 Statista, https://www.statista.com/statistics/1253621/programmatic-advertising-retention-usa/ (last visited October 02, 2024)
Data on retention in programmatic advertising in the United States between January to May 2021 vs. January to May 2020 [Graph], MediaRadar, June 10, 2021. [Online]. Available: https://www.statista.com/statistics/1253621/programmatic-advertising-retention-usa/