During a 2021 survey conducted among U.S. consumers using social media, around seven in ten stated that posts from friends or acquaintances on these channels were to a lesser or greater extent influential in their purchasing decisions. The second most influential type of social media content for adults in the North American country was posts made by brands or companies, with 63 percent of respondents saying they played a role when purchasing a product or service.
Most influential social media content in the purchasing decisions of consumers in the United States as of February 2021
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Sprout Social. (April 29, 2021). Most influential social media content in the purchasing decisions of consumers in the United States as of February 2021 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1253567/most-influential-social-media-content-united-states/
Sprout Social. "Most influential social media content in the purchasing decisions of consumers in the United States as of February 2021." Chart. April 29, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1253567/most-influential-social-media-content-united-states/
Sprout Social. (2021). Most influential social media content in the purchasing decisions of consumers in the United States as of February 2021. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1253567/most-influential-social-media-content-united-states/
Sprout Social. "Most Influential Social Media Content in The Purchasing Decisions of Consumers in The United States as of February 2021." Statista, Statista Inc., 29 Apr 2021, https://www.statista.com/statistics/1253567/most-influential-social-media-content-united-states/
Sprout Social, Most influential social media content in the purchasing decisions of consumers in the United States as of February 2021 Statista, https://www.statista.com/statistics/1253567/most-influential-social-media-content-united-states/ (last visited December 21, 2024)
Most influential social media content in the purchasing decisions of consumers in the United States as of February 2021 [Graph], Sprout Social, April 29, 2021. [Online]. Available: https://www.statista.com/statistics/1253567/most-influential-social-media-content-united-states/
