Asia: leading phone vendors market share 2024

In the third quarter of 2024, Apple was the leading mobile phone vendor in Asia, holding more than 19 percent of the market share. This marked a decrease from approximately 21 percent in the first quarter of 2024. Samsung followed closely behind, with about 18.2 percent of the market share, also down from just above 19 percent in the same period.

Market share of smartphones in APAC

As mobile adoption rates increase in the Asia-Pacific region, smartphone companies looking to enter the market have a bright future. Japan had the highest market share of Apple smartphones in 2024, followed by Macao. Comparatively, Apple's smartphone market share in India was second lowest, just above Papua New Guinea in the same year. Samsung's smartphone market share was highest in its home market South Korea. In contrast, Samsung's smartphone market share in China was the lowest across the APAC region that year.

Increasing prevalence of mobile messenger apps 

Contrasting the mobile messenger apps dominant in the West, those in Asia, such as WeChat, tend to integrate more features beyond basic communication services. In their respective countries, local providers such as WeChat (China), LINE (Japan), and KakaoTalk (South Korea) are market leaders. In addition to text and voice messaging, these apps also offer a variety of other features, including mobile payments or even contact tracing during COVID-19. Combining all these features into a single application is one of the reasons why these messenger apps have gained popularity in recent years. In 2024, WhatsApp was the most popular mobile messaging application worldwide.

Market share of leading mobile phone vendors in Asia from 1st quarter 2022 to 3rd quarter 2024

Characteristic	Samsung	Apple	Xiaomi	Oppo	Vivo	Realme	Huawei	OnePlus	Infinix
-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

October 2024

More information

Region

Asia, APAC

Survey time period

Q1 2022 to Q3 2024

Supplementary notes

The total does not equal 100 percent, as not all vendors are included.

Statistics are based on aggregate data collected by StatCounter on a sample exceeding five billion page views per month, gathered from across the StatCounter network of more than 1.5 million websites.

Release date refers to the date of access.

Citation formats