In the first quarter of 2024, Apple was the leading mobile phone vendor in Asia, accounting for almost 21 percent of the market share. This marked an increase from about 18 percent in the first quarter of 2022.
Market share of smartphones in APAC
As mobile adoption rates increase in the Asia-Pacific region, smartphone companies looking to enter the market have a bright future. Japan had the highest market share of Apple smartphones in 2024, followed by Macao. Comparatively, Apple's smartphone market share in India was second lowest, just above Papua New Guinea in the same year. Samsung's smartphone market share was highest in its home market South Korea. In contrast, Samsung's smartphone market share in China was the lowest across the APAC region that year.
Increasing prevalence of mobile messenger apps
Contrasting the mobile messenger apps dominant in the West, those in Asia, such as WeChat, tend to integrate more features beyond basic communication services. In their respective countries, local providers such as WeChat (China), LINE (Japan), and KakaoTalk (South Korea) are market leaders. In addition to text and voice messaging, these apps also offer a variety of other features, including mobile payments or even contact tracing during COVID-19. Combining all these features into a single application is one of the reasons why these messenger apps have gained popularity in recent years. In 2024, WhatsApp was the most popular mobile messaging application worldwide.
Market share of leading mobile phone vendors in Asia from 1st quarter 2022 to 1st quarter 2024
Characteristic
Samsung
Apple
Xiaomi
Oppo
Huawei
Vivo
Realme
OnePlus
Infinix
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The total does not equal 100 percent as not all vendors are included.
Statistics are based on aggregate data collected by StatCounter on a sample exceeding 5 billion page views per month, gathered from across the StatCounter network of more than 1.5 million websites.
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StatCounter. (March 11, 2024). Market share of leading mobile phone vendors in Asia from 1st quarter 2022 to 1st quarter 2024 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1253549/asia-mobile-phone-vendors-market-share/
StatCounter. "Market share of leading mobile phone vendors in Asia from 1st quarter 2022 to 1st quarter 2024." Chart. March 11, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1253549/asia-mobile-phone-vendors-market-share/
StatCounter. (2024). Market share of leading mobile phone vendors in Asia from 1st quarter 2022 to 1st quarter 2024. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1253549/asia-mobile-phone-vendors-market-share/
StatCounter. "Market Share of Leading Mobile Phone Vendors in Asia from 1st Quarter 2022 to 1st Quarter 2024." Statista, Statista Inc., 11 Mar 2024, https://www.statista.com/statistics/1253549/asia-mobile-phone-vendors-market-share/
StatCounter, Market share of leading mobile phone vendors in Asia from 1st quarter 2022 to 1st quarter 2024 Statista, https://www.statista.com/statistics/1253549/asia-mobile-phone-vendors-market-share/ (last visited August 24, 2024)
Market share of leading mobile phone vendors in Asia from 1st quarter 2022 to 1st quarter 2024 [Graph], StatCounter, March 11, 2024. [Online]. Available: https://www.statista.com/statistics/1253549/asia-mobile-phone-vendors-market-share/