According to a 2021 survey carried out among U.S. business executives, nearly eight out of ten businesses in the North American country anticipated selling on social media commerce platforms in the next three years. Of the small businesses included in the study, 57 percent sold through social media at the time of the survey, and about 71 percent planned to do so within the following 36 months.
Share of businesses selling or anticipating to sell on social media commerce platforms in the United States as of February 2021, by company size
* Employed full time; manager and above; involved in social media strategy decisions.
To the questions:
- "Does your company use any of the following to sell products and services online?"
- "In the next three years, which of the following do you anticipate your company using to sell products and services online?"
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Sprout Social. (May 4, 2021). Share of businesses selling or anticipating to sell on social media commerce platforms in the United States as of February 2021, by company size [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1253515/united-states-businesses-social-media-commerce-company-size/
Sprout Social. "Share of businesses selling or anticipating to sell on social media commerce platforms in the United States as of February 2021, by company size." Chart. May 4, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1253515/united-states-businesses-social-media-commerce-company-size/
Sprout Social. (2021). Share of businesses selling or anticipating to sell on social media commerce platforms in the United States as of February 2021, by company size. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1253515/united-states-businesses-social-media-commerce-company-size/
Sprout Social. "Share of Businesses Selling or Anticipating to Sell on Social Media Commerce Platforms in The United States as of February 2021, by Company Size." Statista, Statista Inc., 4 May 2021, https://www.statista.com/statistics/1253515/united-states-businesses-social-media-commerce-company-size/
Sprout Social, Share of businesses selling or anticipating to sell on social media commerce platforms in the United States as of February 2021, by company size Statista, https://www.statista.com/statistics/1253515/united-states-businesses-social-media-commerce-company-size/ (last visited December 21, 2024)
Share of businesses selling or anticipating to sell on social media commerce platforms in the United States as of February 2021, by company size [Graph], Sprout Social, May 4, 2021. [Online]. Available: https://www.statista.com/statistics/1253515/united-states-businesses-social-media-commerce-company-size/
