Engagement rate among TikTok influencers in France 2023, by profile size

Published by Statista Research Department, Dec 10, 2024
TikTok nano-influencers had the highest engagement rate (ER) compared to other TikTok profiles in France in 2023. Mega-influencers with over one million followers had an ER of 9.65 percent, while macro-influencers with 500,000 to one million subscribers followed with 9.4 percent.

Engagement rates of TikTok influencers in France in 2023, by number of followers

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Source

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Release date

March 2024

Region

France

Survey time period

2023

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.
Engagement rate (ER) on TikTok is calculated as the total number of likes, comments, and shares divided by the total number 
of views and multiplied by 100 percent.

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