TikTok nano-influencers had the highest engagement rate (ER) compared to other TikTok profiles in France in 2023. Mega-influencers with over one million followers had an ER of 9.65 percent, while macro-influencers with 500,000 to one million subscribers followed with 9.4 percent.
Engagement rates of TikTok influencers in France in 2023, by number of followers
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Engagement rate
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The source defines an influencer as an account with more than 1,000 followers. Engagement rate (ER) on TikTok is calculated as the total number of likes, comments, and shares divided by the total number 
of views and multiplied by 100 percent.
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HypeAuditor. (March 13, 2024). Engagement rates of TikTok influencers in France in 2023, by number of followers [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1253439/engagement-rate-tiktok-influencers-france/
HypeAuditor. "Engagement rates of TikTok influencers in France in 2023, by number of followers." Chart. March 13, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1253439/engagement-rate-tiktok-influencers-france/
HypeAuditor. (2024). Engagement rates of TikTok influencers in France in 2023, by number of followers. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1253439/engagement-rate-tiktok-influencers-france/
HypeAuditor. "Engagement Rates of Tiktok Influencers in France in 2023, by Number of Followers." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/1253439/engagement-rate-tiktok-influencers-france/
HypeAuditor, Engagement rates of TikTok influencers in France in 2023, by number of followers Statista, https://www.statista.com/statistics/1253439/engagement-rate-tiktok-influencers-france/ (last visited August 24, 2024)
Engagement rates of TikTok influencers in France in 2023, by number of followers [Graph], HypeAuditor, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/1253439/engagement-rate-tiktok-influencers-france/