It was estimated that, in 2021, websites that repeatedly published fake news generated 2.6 billion U.S. in advertising revenue worldwide. In the United States only, the figure stood at 1.62 billion U.S. dollars. The revenue comes from programmatic advertising, whose buying is an automatized process, and advertisers have little influence on where and around what kind of content their ads are placed.
Programmatic advertising revenue of misinformation publishing sites in the United States and worldwide in 2021
(in billion U.S. dollars)
Characteristic
Total programmatic advertising spending
Programmatic ad revenue of misinformation publishing sites
The source provides the following information about its methodology:
"NewsGuard and Comscore used a sample of 7,500 sites whose traffic and advertising costs are measured by Comscore and a dataset of over 6,500 news and information websites whose credibility is rated by NewsGuard, cross-referencing the data to estimate digital advertising spend on websites in the dataset that are rated untrustworthy by NewsGuard."
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NewsGuard. (January 6, 2021). Programmatic advertising revenue of misinformation publishing sites in the United States and worldwide in 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1253292/misinformation-publishers-advertising-revenue/
NewsGuard. "Programmatic advertising revenue of misinformation publishing sites in the United States and worldwide in 2021 (in billion U.S. dollars)." Chart. January 6, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1253292/misinformation-publishers-advertising-revenue/
NewsGuard. (2021). Programmatic advertising revenue of misinformation publishing sites in the United States and worldwide in 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1253292/misinformation-publishers-advertising-revenue/
NewsGuard. "Programmatic Advertising Revenue of Misinformation Publishing Sites in The United States and Worldwide in 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 6 Jan 2021, https://www.statista.com/statistics/1253292/misinformation-publishers-advertising-revenue/
NewsGuard, Programmatic advertising revenue of misinformation publishing sites in the United States and worldwide in 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1253292/misinformation-publishers-advertising-revenue/ (last visited November 21, 2024)
Programmatic advertising revenue of misinformation publishing sites in the United States and worldwide in 2021 (in billion U.S. dollars) [Graph], NewsGuard, January 6, 2021. [Online]. Available: https://www.statista.com/statistics/1253292/misinformation-publishers-advertising-revenue/
