Engagement rates among Instagram influencers in the UK 2020-2021, by profile size

Published by
Valentina Dencheva,
Feb 20, 2024
Instagram nano-influencers with 1,000 to 5,000 followers enjoyed the highest engagement rate (ER) in the United Kingdom in 2021, with 4.59 percent. Micro-influencers with 5,000 to 20,000 followers followed with an ER of 2.26 percent. On average the engagement rate for Instagram influencers in the UK stood at 2.92 percent in 2021.

Engagement rate of Instagram influencers in the United Kingdom (UK) in 2020 and 2021, by number of followers

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Source

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Release date

July 2022

Region

United Kingdom

Survey time period

2020 and 2021

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.
Engagement rate (ER) on Instagram is calculated as the total number of likes and comments divided by the total number of followers, multiplied by 100 percent.

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