Business measures taken by SMEs during the COVID-19 Thailand 2021

Measures taken by small and medium enterprises (SMEs) to improve business operations during the COVID-19 pandemic in Thailand in 2021

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Release date

March 2021

Region

Thailand

Survey time period

February 1 to 15, 2021

Number of respondents

660 respondents

Special properties

survey conducted among SMEs

Supplementary notes

For the types of business strategies, finding additional channels for income includes implementing ways to earn extra income, liquidating assets and selling online. Reducing costs includes pausing debt payments, laying off employees, closing stores earlier, and reducing employee salary. Finding a new business model includes collaborating with bigger brands, completely switching to a different business, and merging with other businesses.

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