Instagram influencers in the UK 2021, by number of followers

Published by Statista Research Department, Feb 20, 2024
In 2021, Instagram influencers with 5,000 to 20,000 followers accounted for 38.5 percent of influencer accounts in the United Kingdom. The most popular group was that of nano-influencers with 1,000 to 5,000 subscribers, accounting for 40.86 percent of all influencers. Macro-influencers with 100,000 to one million followers represented 4.18 percent of the total, while mega-influencers and celebrities with more than one million subscribers accounted for 0.43 percent.

Distribution of Instagram influencers in the United Kingdom in 2021, by number of followers

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Release date

July 2022

Region

United Kingdom

Survey time period

2021

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.

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