The most popular category among UK Instagram influencers in 2020 was lifestyle, with 8.22 percent of influencers producing content related to it. Beauty followed with a share of 6.42 percent, and music rounded out the top three with 5.86 percent.
Instagram categories with the largest share of influencers in the United Kingdom (UK) in 2020
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Share of accounts
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HypeAuditor. (June 15, 2021). Instagram categories with the largest share of influencers in the United Kingdom (UK) in 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1253209/instagram-influencers-uk-category/
HypeAuditor. "Instagram categories with the largest share of influencers in the United Kingdom (UK) in 2020." Chart. June 15, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1253209/instagram-influencers-uk-category/
HypeAuditor. (2021). Instagram categories with the largest share of influencers in the United Kingdom (UK) in 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1253209/instagram-influencers-uk-category/
HypeAuditor. "Instagram Categories with The Largest Share of Influencers in The United Kingdom (Uk) in 2020." Statista, Statista Inc., 15 Jun 2021, https://www.statista.com/statistics/1253209/instagram-influencers-uk-category/
HypeAuditor, Instagram categories with the largest share of influencers in the United Kingdom (UK) in 2020 Statista, https://www.statista.com/statistics/1253209/instagram-influencers-uk-category/ (last visited July 22, 2024)
Instagram categories with the largest share of influencers in the United Kingdom (UK) in 2020 [Graph], HypeAuditor, June 15, 2021. [Online]. Available: https://www.statista.com/statistics/1253209/instagram-influencers-uk-category/