In the United States, the share of digital grocery buyers is expected to increase from 33.8 percent of the population in 2019 to nearly 56 percent by 2025. The biggest increase in the share of users happened between 2019 and 2020, likely as a result of the onset of the coronavirus pandemic in 2020.
Population share of digital grocery buyers in the United States between 2019 and 2025*
*Digital grocery buyers are defined as internet users who have made at least one grocery order via any digital channel during the calendar year regardless of method of payment or fulfillment; includes grocery delivery and pickup.
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eMarketer. (September 22, 2021). Population share of digital grocery buyers in the United States between 2019 and 2025* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1252952/share-of-online-grocery-buyers-us/
eMarketer. "Population share of digital grocery buyers in the United States between 2019 and 2025*." Chart. September 22, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1252952/share-of-online-grocery-buyers-us/
eMarketer. (2021). Population share of digital grocery buyers in the United States between 2019 and 2025*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1252952/share-of-online-grocery-buyers-us/
eMarketer. "Population Share of Digital Grocery Buyers in The United States between 2019 and 2025*." Statista, Statista Inc., 22 Sep 2021, https://www.statista.com/statistics/1252952/share-of-online-grocery-buyers-us/
eMarketer, Population share of digital grocery buyers in the United States between 2019 and 2025* Statista, https://www.statista.com/statistics/1252952/share-of-online-grocery-buyers-us/ (last visited December 22, 2024)
Population share of digital grocery buyers in the United States between 2019 and 2025* [Graph], eMarketer, September 22, 2021. [Online]. Available: https://www.statista.com/statistics/1252952/share-of-online-grocery-buyers-us/
