Growth in the number of users of online grocery was highest in 2020, increasing by 42.6 percent, in large part due to the COVID-19 pandemic. Growth rate in 2021 is expected to decline sharply and continue a gradual descent to 2.5 percent growth in 2024.
Growth in number of online grocery buyers in the United States between 2019 and 2024*
*Digital grocery buyers are defined as internet users who have made at least one grocery order via any digital channel during the calendar year regardless of method of payment or fulfillment; includes grocery delivery and pickup.
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eMarketer. (February 24, 2021). Growth in number of online grocery buyers in the United States between 2019 and 2024* [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1252916/growth-in-online-grocery-buyers-us/
eMarketer. "Growth in number of online grocery buyers in the United States between 2019 and 2024*." Chart. February 24, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1252916/growth-in-online-grocery-buyers-us/
eMarketer. (2021). Growth in number of online grocery buyers in the United States between 2019 and 2024*. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1252916/growth-in-online-grocery-buyers-us/
eMarketer. "Growth in Number of Online Grocery Buyers in The United States between 2019 and 2024*." Statista, Statista Inc., 24 Feb 2021, https://www.statista.com/statistics/1252916/growth-in-online-grocery-buyers-us/
eMarketer, Growth in number of online grocery buyers in the United States between 2019 and 2024* Statista, https://www.statista.com/statistics/1252916/growth-in-online-grocery-buyers-us/ (last visited December 22, 2024)
Growth in number of online grocery buyers in the United States between 2019 and 2024* [Graph], eMarketer, February 24, 2021. [Online]. Available: https://www.statista.com/statistics/1252916/growth-in-online-grocery-buyers-us/
