Salwar Kameez or shorter kurtis were the main categories in India's ethnic wear market for women with a share of 51 percent in 2020. The retail of sarees contributed more than 40 percent. Petticoats and blouses, mainly used for sarees, made up a share of only seven percent.
Share of ethnic wear categories for women in India in 2020
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Wazir. (July 4, 2020). Share of ethnic wear categories for women in India in 2020 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1252908/india-distribution-of-women-s-ethnic-wear-categories/
Wazir. "Share of ethnic wear categories for women in India in 2020." Chart. July 4, 2020. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1252908/india-distribution-of-women-s-ethnic-wear-categories/
Wazir. (2020). Share of ethnic wear categories for women in India in 2020. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1252908/india-distribution-of-women-s-ethnic-wear-categories/
Wazir. "Share of Ethnic Wear Categories for Women in India in 2020." Statista, Statista Inc., 4 Jul 2020, https://www.statista.com/statistics/1252908/india-distribution-of-women-s-ethnic-wear-categories/
Wazir, Share of ethnic wear categories for women in India in 2020 Statista, https://www.statista.com/statistics/1252908/india-distribution-of-women-s-ethnic-wear-categories/ (last visited January 08, 2025)
Share of ethnic wear categories for women in India in 2020 [Graph], Wazir, July 4, 2020. [Online]. Available: https://www.statista.com/statistics/1252908/india-distribution-of-women-s-ethnic-wear-categories/