Consequences of digital advertising bombardment in the UK in 2012

How would you react if a company you had suscribed to or were interested in was sending you too much digital advertising?

CharacteristicShare of respondents
I would ignore or delete their promotional messages/ I would unsubscribe 65%
I would be less likely to ever respond positively to a message from them in the future 32%
I would stop using their product or service/ stop visiting their website 27%
I would complain to customer services 13%
I would complain about it to my friends online (e.g. on Facebook, Twitter, a forum etc.) 10%
Don't know 6%
It wouldn't bother me 6%
I would be pleased they are keeping me updated 2%
Other 1%
I would be more likely to respond positively to a message from them in the future 1%
I would use their product or service/ visit their website more 1%
Created with Highcharts 7.2.2Share of respondents65%65%32%32%27%27%13%13%10%10%6%6%6%6%2%2%1%1%1%1%1%1%I would ignore or delete their promotional messages/ I wouldunsubscribeI would be less likely to ever respond positively to a message fromthem in the futureI would stop using their product or service/ stop visiting their websiteI would complain to customer servicesI would complain about it to my friends online (e.g. on Facebook,Twitter, a forum etc.)Don't knowIt wouldn't bother meI would be pleased they are keeping me updatedOtherI would be more likely to respond positively to a message from them inthe futureI would use their product or service/ visit their website more
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%
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Sources

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Release date

February 2012

Region

United Kingdom

Survey time period

2012

Number of respondents

n = 2,054

Age group

8-19 years

Method of interview

Online survey

Supplementary notes

A more exact date of survey is not provided by the source.
During the survey, this question was posed as follows: "A company that you have subscribed to/ are interested in was sending you advertising and promotional messages that you consider as too frequent. Which, if any, of the following reflects how you would react?"

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