Leading app categories worldwide Q3 2020, by reach

Published by Laura Ceci, Mar 15, 2022
During the third quarter of 2020, chat and messengers apps recorded the highest user reach in all the examined categories, with close to 91 percent of internet users worldwide using this type of apps. Social network apps followed, with 88.5 percent reach. Entertainment and video apps ranked third, with 67 percent of the surveyed users reporting using apps in this category monthly.

Most popular app categories worldwide during 3rd quarter 2020, by reach

CharacteristicShare of respondents
Chat apps (messengers) 90.7%
Social networking apps 88.4%
Shopping apps 69.4%
Entertainment and video apps 67.2%
Map apps 61.8%
Music apps 52.9%
Game apps 52%
Banking and financial services apps 38.7%
Health, fitness, and nutrition apps 29.4%
Dating and friendship apps* 11.4%
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Share of respondents90.7%90.7%88.4%88.4%69.4%69.4%67.2%67.2%61.8%61.8%52.9%52.9%52%52%38.7%38.7%29.4%29.4%11.4%11.4%Chat apps (messengers)Social networking appsShopping appsEntertainment and video appsMap appsMusic appsGame appsBanking and financial services appsHealth, fitness, and nutrition appsDating and friendship apps*
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%85%90%95%100%

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Sources

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Release date

January 2021

Region

Worldwide

Survey time period

Q3 2020

Age group

16-64 years

Special properties

among internet users

Supplementary notes

*According to the source, this answer/option is not available in all countries surveyed, the value shown includes data for those countries where the option is available.

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