Revenues on the Netflix app have experienced a constant downward trend in recent, due to the increasingly present competition from other on-demand streaming services. In the most recent measured quarter, the in-app purchase revenues generated by Netflix's mobile app on Google Play and Apple App Store combined amounted to roughly 38 million U.S. dollars. This represented a decrease of approximately 14 percent compared to the previous quarter.
Netflix in-app purchase revenues worldwide from 1st quarter of 2018 to 2nd quarter 2024
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
AppMagic. (September 9, 2024). Netflix in-app purchase revenues worldwide from 1st quarter of 2018 to 2nd quarter 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1252646/netflix-app-iap-worldwide/
AppMagic. "Netflix in-app purchase revenues worldwide from 1st quarter of 2018 to 2nd quarter 2024 (in million U.S. dollars)." Chart. September 9, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1252646/netflix-app-iap-worldwide/
AppMagic. (2024). Netflix in-app purchase revenues worldwide from 1st quarter of 2018 to 2nd quarter 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1252646/netflix-app-iap-worldwide/
AppMagic. "Netflix In-app Purchase Revenues Worldwide from 1st Quarter of 2018 to 2nd Quarter 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 9 Sep 2024, https://www.statista.com/statistics/1252646/netflix-app-iap-worldwide/
AppMagic, Netflix in-app purchase revenues worldwide from 1st quarter of 2018 to 2nd quarter 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1252646/netflix-app-iap-worldwide/ (last visited December 18, 2024)
Netflix in-app purchase revenues worldwide from 1st quarter of 2018 to 2nd quarter 2024 (in million U.S. dollars) [Graph], AppMagic, September 9, 2024. [Online]. Available: https://www.statista.com/statistics/1252646/netflix-app-iap-worldwide/
