Revenues on the Netflix app have experienced a constant downward trend in recent, due to the increasingly present competition from other on-demand streaming services. In the most recent measured quarter, the in-app purchase revenues generated by Netflix's mobile app on Google Play and Apple App Store combined amounted to roughly 48.5 million U.S. dollars. This represented a decrease of approximately seven percent compared to the previous quarter. In June 2022, Netflix app was among in the leading entertainment apps on iPhone based on revenues generated in the United States, after HBO Max, Disney+, and Hulu among others.
Netflix in-app purchase revenues worldwide from 1st quarter of 2018 to 4th quarter 2023
(in million U.S. dollars)
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AppMagic. (February 9, 2024). Netflix in-app purchase revenues worldwide from 1st quarter of 2018 to 4th quarter 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1252646/netflix-app-iap-worldwide/
AppMagic. "Netflix in-app purchase revenues worldwide from 1st quarter of 2018 to 4th quarter 2023 (in million U.S. dollars)." Chart. February 9, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1252646/netflix-app-iap-worldwide/
AppMagic. (2024). Netflix in-app purchase revenues worldwide from 1st quarter of 2018 to 4th quarter 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1252646/netflix-app-iap-worldwide/
AppMagic. "Netflix In-app Purchase Revenues Worldwide from 1st Quarter of 2018 to 4th Quarter 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 9 Feb 2024, https://www.statista.com/statistics/1252646/netflix-app-iap-worldwide/
AppMagic, Netflix in-app purchase revenues worldwide from 1st quarter of 2018 to 4th quarter 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1252646/netflix-app-iap-worldwide/ (last visited August 24, 2024)
Netflix in-app purchase revenues worldwide from 1st quarter of 2018 to 4th quarter 2023 (in million U.S. dollars) [Graph], AppMagic, February 9, 2024. [Online]. Available: https://www.statista.com/statistics/1252646/netflix-app-iap-worldwide/