Revenues on the Netflix app have experienced a constant downward trend in recent, due to the increasingly present competition from other on-demand streaming services. In the most recent measured quarter, the in-app purchase revenues generated by Netflix's mobile app on Google Play and Apple App Store combined amounted to roughly 38 million U.S. dollars. This represented a decrease of approximately 14 percent compared to the previous quarter.
Netflix in-app purchase revenues worldwide from 1st quarter of 2018 to 2nd quarter 2024
(in million U.S. dollars)
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AppMagic. (September 9, 2024). Netflix in-app purchase revenues worldwide from 1st quarter of 2018 to 2nd quarter 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1252646/netflix-app-iap-worldwide/
AppMagic. "Netflix in-app purchase revenues worldwide from 1st quarter of 2018 to 2nd quarter 2024 (in million U.S. dollars)." Chart. September 9, 2024. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1252646/netflix-app-iap-worldwide/
AppMagic. (2024). Netflix in-app purchase revenues worldwide from 1st quarter of 2018 to 2nd quarter 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1252646/netflix-app-iap-worldwide/
AppMagic. "Netflix In-app Purchase Revenues Worldwide from 1st Quarter of 2018 to 2nd Quarter 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 9 Sep 2024, https://www.statista.com/statistics/1252646/netflix-app-iap-worldwide/
AppMagic, Netflix in-app purchase revenues worldwide from 1st quarter of 2018 to 2nd quarter 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1252646/netflix-app-iap-worldwide/ (last visited November 18, 2024)
Netflix in-app purchase revenues worldwide from 1st quarter of 2018 to 2nd quarter 2024 (in million U.S. dollars) [Graph], AppMagic, September 9, 2024. [Online]. Available: https://www.statista.com/statistics/1252646/netflix-app-iap-worldwide/
