In 2020 - the first year of the COVID-19 pandemic - social media advertising spending in Europe grew 16 percent over the values reported a year earlier. In 2021, the growth rate increased to 42.2 percent. In 2022, the same growth rate dropped to seven percent, only to pick up again to over 18 percent in 2023.
Change in social media advertising spending in Europe from 2017 to 2023
Figures preceding 2019 were retrieved from earlier publications. * Historical market size restated based on 2022 constant exchange rates and historical growth rates. In 2021, Estonia, Latvia, and Lithuania were added. Their combined digital advertising revenue stood at 339 million euros. Data for the timeline which includes Russia and Belarus was retrieved from an earlier publication.
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IAB Europe. (June 12, 2024). Change in social media advertising spending in Europe from 2017 to 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1252603/change-social-media-ad-spend-europe/
IAB Europe. "Change in social media advertising spending in Europe from 2017 to 2023." Chart. June 12, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1252603/change-social-media-ad-spend-europe/
IAB Europe. (2024). Change in social media advertising spending in Europe from 2017 to 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1252603/change-social-media-ad-spend-europe/
IAB Europe. "Change in Social Media Advertising Spending in Europe from 2017 to 2023." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/1252603/change-social-media-ad-spend-europe/
IAB Europe, Change in social media advertising spending in Europe from 2017 to 2023 Statista, https://www.statista.com/statistics/1252603/change-social-media-ad-spend-europe/ (last visited December 22, 2024)
Change in social media advertising spending in Europe from 2017 to 2023 [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/1252603/change-social-media-ad-spend-europe/
