Social media ad spend growth in Europe 2017-2023

Change in social media advertising spending in Europe from 2017 to 2023

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Release date

June 2024

Region

Europe

Survey time period

2017 to 2023

Supplementary notes

Figures preceding 2019 were retrieved from earlier publications.
* Historical market size restated based on 2022 constant exchange rates and historical growth rates. In 2021, Estonia, Latvia, and Lithuania were added. Their combined digital advertising revenue stood at 339 million euros.
Data for the timeline which includes Russia and Belarus was retrieved from an earlier publication.

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Statistics on " Social media advertising and marketing in Europe "

Other statistics that may interest you Social media advertising and marketing in Europe

Overview

7

United Kingdom

7

Germany

5

France

5

Spain

6

Netherlands

4
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