When asked if they thought social platforms were a better place to find out about new products than online searches, nearly 50 percent of GenZ and Millennial shoppers gave an affirmative answer. The study, which was conducted in 2021, included 20,000 buyers from 12 global markets.
Share of global shoppers who think social platforms are a better place to find out about a new product than online search in 2021, by generation
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Share of global shoppers who think social platforms are a better place to find out about a new product than online search in 2021, by generation
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* The study was conducted by combining Foresight Factory's proprietary data methodologies and existing trends intelligence, with newly commissioned quantitative and qualitative research across 12 global markets (UK, US, Canada, Australia, France, Germany, Italy, Netherland, Norway, Japan, Saudi Arabia and UAE).
To the statement: "I think social platforms are a better place to find out about new products than searching online".
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Snap Inc.. (July 6, 2021). Share of global shoppers who think social platforms are a better place to find out about a new product than online search in 2021, by generation [Graph]. In Statista. Retrieved February 21, 2025, from https://www.statista.com/statistics/1252593/global-social-media-product-discovery-by-generation/
Snap Inc.. "Share of global shoppers who think social platforms are a better place to find out about a new product than online search in 2021, by generation." Chart. July 6, 2021. Statista. Accessed February 21, 2025. https://www.statista.com/statistics/1252593/global-social-media-product-discovery-by-generation/
Snap Inc.. (2021). Share of global shoppers who think social platforms are a better place to find out about a new product than online search in 2021, by generation. Statista. Statista Inc.. Accessed: February 21, 2025. https://www.statista.com/statistics/1252593/global-social-media-product-discovery-by-generation/
Snap Inc.. "Share of Global Shoppers Who Think Social Platforms Are a Better Place to Find out about a New Product than Online Search in 2021, by Generation." Statista, Statista Inc., 6 Jul 2021, https://www.statista.com/statistics/1252593/global-social-media-product-discovery-by-generation/
Snap Inc., Share of global shoppers who think social platforms are a better place to find out about a new product than online search in 2021, by generation Statista, https://www.statista.com/statistics/1252593/global-social-media-product-discovery-by-generation/ (last visited February 21, 2025)
Share of global shoppers who think social platforms are a better place to find out about a new product than online search in 2021, by generation [Graph], Snap Inc., July 6, 2021. [Online]. Available: https://www.statista.com/statistics/1252593/global-social-media-product-discovery-by-generation/
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