During a survey carried out in the United States in 2021, 16 percent of responding local advertising agencies and five percent of responding local advertisers stated that they believed local advertisers were too reliant on digital advertising. Digital (online and mobile) was estimated to account for 34 percent of local ad revenue in the U.S. in 2021.
Perceived overreliance on digital advertising among local advertisers in the United States as of June 2021
Characteristic
Share of respondents
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MediaPost. (August 26, 2021). Perceived overreliance on digital advertising among local advertisers in the United States as of June 2021 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1252578/local-advertisers-digital-advertising-usa/
MediaPost. "Perceived overreliance on digital advertising among local advertisers in the United States as of June 2021." Chart. August 26, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1252578/local-advertisers-digital-advertising-usa/
MediaPost. (2021). Perceived overreliance on digital advertising among local advertisers in the United States as of June 2021. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1252578/local-advertisers-digital-advertising-usa/
MediaPost. "Perceived Overreliance on Digital Advertising among Local Advertisers in The United States as of June 2021." Statista, Statista Inc., 26 Aug 2021, https://www.statista.com/statistics/1252578/local-advertisers-digital-advertising-usa/
MediaPost, Perceived overreliance on digital advertising among local advertisers in the United States as of June 2021 Statista, https://www.statista.com/statistics/1252578/local-advertisers-digital-advertising-usa/ (last visited July 22, 2024)
Perceived overreliance on digital advertising among local advertisers in the United States as of June 2021 [Graph], MediaPost, August 26, 2021. [Online]. Available: https://www.statista.com/statistics/1252578/local-advertisers-digital-advertising-usa/