From January to late November 2021, the federal government of Brazil invested 19.5 million Brazilian reals in advertising on Globo. Record and SBT received 17.1 million and 16.5 million reals, respectively. In the two previous years, the government allocated more of the TV advertising budget in Record and SBT – although Globo is Brazil's most-viewed TV channel. The shift followed a decision by the Federal Court of Accounts, ruling that the distribution should follow audience ratings again. Before that determination, the Bolsonaro administration had altered the pattern – Jair Bolsonaro was sworn in on January 1, 2019. On June 17, 2020, he recreated Brazil's Ministry of Communications and appointed congressman Fábio Faria as the head of that department. Faria is a son-in-law of Silvio Santos, the owner of SBT.
TV advertising spending of the federal government of Brazil from 2019 to 2021, by channel
(in million Brazilian reals)
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Poder360. (November 24, 2021). TV advertising spending of the federal government of Brazil from 2019 to 2021, by channel (in million Brazilian reals) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1252574/share-television-ad-expenditure-government-brazil/
Poder360. "TV advertising spending of the federal government of Brazil from 2019 to 2021, by channel (in million Brazilian reals)." Chart. November 24, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1252574/share-television-ad-expenditure-government-brazil/
Poder360. (2021). TV advertising spending of the federal government of Brazil from 2019 to 2021, by channel (in million Brazilian reals). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1252574/share-television-ad-expenditure-government-brazil/
Poder360. "Tv Advertising Spending of The Federal Government of Brazil from 2019 to 2021, by Channel (in Million Brazilian Reals)." Statista, Statista Inc., 24 Nov 2021, https://www.statista.com/statistics/1252574/share-television-ad-expenditure-government-brazil/
Poder360, TV advertising spending of the federal government of Brazil from 2019 to 2021, by channel (in million Brazilian reals) Statista, https://www.statista.com/statistics/1252574/share-television-ad-expenditure-government-brazil/ (last visited December 22, 2024)
TV advertising spending of the federal government of Brazil from 2019 to 2021, by channel (in million Brazilian reals) [Graph], Poder360, November 24, 2021. [Online]. Available: https://www.statista.com/statistics/1252574/share-television-ad-expenditure-government-brazil/
