Sports Direct brand profile in the UK 2023
How high is the brand awareness of Sports Direct in the UK?
When it comes to sports and outdoor online shop users, brand awareness of Sports Direct is at 94 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sports Direct in the UK?
In total, 46 percent of UK sports and outdoor online shop users say they like Sports Direct. However, in actuality, among the 94 percent of UK respondents who know Sports Direct, 49 percent of people like the brand.
What is the usage share of Sports Direct in the UK?
All in all, 41 percent of sports and outdoor online shop users in the UK use Sports Direct. That means, of the 94 percent who know the brand, 44 percent use them.
How loyal are the customers of Sports Direct?
Around 35 percent of sports and outdoor online shop users in the UK say they are likely to use Sports Direct again. Set in relation to the 41 percent usage share of the brand, this means that 85 percent of their customers show loyalty to the brand.
What's the buzz around Sports Direct in the UK?
In September 2023, about 22 percent of UK sports and outdoor online shop users had heard about Sports Direct in the media, on social media, or in advertising over the past three months. Of the 94 percent who know the brand, that's 23 percent, meaning at the time of the survey there's little buzz around Sports Direct in the UK.
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