Adidas brand profile in the UK 2023
How high is the brand awareness of Adidas in the UK?
When it comes to sports and outdoor online shop users, brand awareness of Adidas is at 95 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Adidas in the UK?
In total, 59 percent of UK sports and outdoor online shop users say they like Adidas. However, in actuality, among the 95 percent of UK respondents who know Adidas, 62 percent of people like the brand.
What is the usage share of Adidas in the UK?
All in all, 41 percent of sports and outdoor online shop users in the UK use Adidas. That means, of the 95 percent who know the brand, 43 percent use them.
How loyal are the customers of Adidas?
Around 34 percent of sports and outdoor online shop users in the UK say they are likely to use Adidas again. Set in relation to the 41 percent usage share of the brand, this means that 83 percent of their customers show loyalty to the brand.
What's the buzz around Adidas in the UK?
In September 2023, about 33 percent of UK sports and outdoor online shop users had heard about Adidas in the media, on social media, or in advertising over the past three months. Of the 95 percent who know the brand, that's 35 percent, meaning at the time of the survey there's some buzz around Adidas in the UK.
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