wayfair brand profile in the UK 2023
How high is the brand awareness of wayfair in the UK?
When it comes to furniture online shop users, brand awareness of wayfair is at 76 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is wayfair in the UK?
In total, 20 percent of UK furniture online shop users say they like wayfair. However, in actuality, among the 76 percent of UK respondents who know wayfair, 26 percent of people like the brand.
What is the usage share of wayfair in the UK?
All in all, 10 percent of furniture online shop users in the UK use wayfair. That means, of the 76 percent who know the brand, 13 percent use them.
How loyal are the customers of wayfair?
Around 8 percent of furniture online shop users in the UK say they are likely to use wayfair again. Set in relation to the 10 percent usage share of the brand, this means that 80 percent of their customers show loyalty to the brand.
What's the buzz around wayfair in the UK?
In September 2023, about 13 percent of UK furniture online shop users had heard about wayfair in the media, on social media, or in advertising over the past three months. Of the 76 percent who know the brand, that's 17 percent, meaning at the time of the survey there's little buzz around wayfair in the UK.
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