SHEIN brand profile in the UK 2023

How high is the brand awareness of SHEIN in the UK?
When it comes to fashion online shop users, brand awareness of SHEIN is at 78 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is SHEIN in the UK?
In total, 28 percent of UK fashion online shop users say they like SHEIN. However, in actuality, among the 78 percent of UK respondents who know SHEIN, 36 percent of people like the brand.

What is the usage share of SHEIN in the UK?
All in all, 26 percent of fashion online shop users in the UK use SHEIN. That means, of the 78 percent who know the brand, 33 percent use them.

How loyal are the customers of SHEIN?
Around 22 percent of fashion online shop users in the UK say they are likely to use SHEIN again. Set in relation to the 26 percent usage share of the brand, this means that 85 percent of their customers show loyalty to the brand.

What's the buzz around SHEIN in the UK?
In September 2023, about 21 percent of UK fashion online shop users had heard about SHEIN in the media, on social media, or in advertising over the past three months. Of the 78 percent who know the brand, that's 27 percent, meaning at the time of the survey there's some buzz around SHEIN in the UK.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.