How high is the brand awareness of Primark in the UK? When it comes to fashion online shop users, brand awareness of Primark is at 94 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Primark in the UK? In total, 45 percent of UK fashion online shop users say they like Primark. However, in actuality, among the 94 percent of UK respondents who know Primark, 47 percent of people like the brand.
What is the usage share of Primark in the UK? All in all, 38 percent of fashion online shop users in the UK use Primark. That means, of the 94 percent who know the brand, 40 percent use them.
How loyal are the customers of Primark? Around 32 percent of fashion online shop users in the UK say they are likely to use Primark again. Set in relation to the 38 percent usage share of the brand, this means that 84 percent of their customers show loyalty to the brand.
What's the buzz around Primark in the UK? In April 2024, about 15 percent of UK fashion online shop users had heard about Primark in the media, on social media, or in advertising over the past three months.
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Primark brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to fashion online shops, which of the following brands do you like?
Brand usage: When it comes to fashion online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to fashion online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 23, 2024). Primark brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/forecasts/1252287/primark-fashion-online-shops-brand-profile-in-the-uk
Statista. "Primark brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024." Chart. September 23, 2024. Statista. Accessed November 18, 2024. https://www.statista.com/forecasts/1252287/primark-fashion-online-shops-brand-profile-in-the-uk
Statista. (2024). Primark brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/forecasts/1252287/primark-fashion-online-shops-brand-profile-in-the-uk
Statista. "Primark Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Fashion Online Shop Users in The Uk in 2024." Statista, Statista Inc., 23 Sep 2024, https://www.statista.com/forecasts/1252287/primark-fashion-online-shops-brand-profile-in-the-uk
Statista, Primark brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024 Statista, https://www.statista.com/forecasts/1252287/primark-fashion-online-shops-brand-profile-in-the-uk (last visited November 18, 2024)
Primark brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024 [Graph], Statista, September 23, 2024. [Online]. Available: https://www.statista.com/forecasts/1252287/primark-fashion-online-shops-brand-profile-in-the-uk