Next brand profile in the UK 2024

How high is the brand awareness of Next in the UK?
When it comes to fashion online shop users, brand awareness of Next is at 93 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Next in the UK?
In total, 39 percent of UK fashion online shop users say they like Next. However, in actuality, among the 93 percent of UK respondents who know Next, 42 percent of people like the brand.

What is the usage share of Next in the UK?
All in all, 30 percent of fashion online shop users in the UK use Next. That means, of the 93 percent who know the brand, 32 percent use them.

How loyal are the customers of Next?
Around 24 percent of fashion online shop users in the UK say they are likely to use Next again. Set in relation to the 30 percent usage share of the brand, this means that around 80 percent of their customers show loyalty to the brand.

What's the buzz around Next in the UK?
In April 2024, about 13 percent of UK fashion online shop users had heard about Next in the media, on social media, or in advertising over the past three months. 

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.