Marks & Spencer brand profile UK 2024

How high is the brand awareness of Marks & Spencer in the UK?
When it comes to fashion online shop users, brand awareness of Marks & Spencer is at 92 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Marks & Spencer in the UK?
In total, 43 percent of UK fashion online shop users say they like Marks & Spencer. However, in actuality, among the 92 percent of UK respondents who know Marks & Spencer, 47 percent of people like the brand.

What is the usage share of Marks & Spencer in the UK?
All in all, 36 percent of fashion online shop users in the UK use Marks & Spencer. That means, of the 92 percent who know the brand, 39 percent use them.

How loyal are the customers of Marks & Spencer?
Around 83 percent of fashion online shop users in the UK say they are likely to use Marks & Spencer again.

What's the buzz around Marks & Spencer in the UK?
In September 2024, about 30 percent of UK fashion online shop users had heard about Marks & Spencer in the media, on social media, or in advertising over the past three months. Of the 92 percent who know the brand, that's 33 percent, meaning at the time of the survey there's some buzz around Marks & Spencer in the UK.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Marks & Spencer brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024

Characteristic	Share of respondents
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Number of respondents

1,248 respondents

Age group

18-64 years

Special properties

respondents who use fashion online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to fashion online shops, which of the following brands do you like?
Brand usage: When it comes to fashion online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to fashion online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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