How high is the brand awareness of H&M in the UK? When it comes to fashion online shop users, brand awareness of H&M is at 94 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is H&M in the UK? In total, 35 percent of UK fashion online shop users say they like H&M. However, in actuality, among the 94 percent of UK respondents who know H&M, 37 percent of people like the brand.
What is the usage share of H&M in the UK? All in all, 26 percent of fashion online shop users in the UK use H&M. That means, of the 94 percent who know the brand, 28 percent use them.
How loyal are the customers of H&M? Around 20 percent of fashion online shop users in the UK say they are likely to use H&M again. Set in relation to the 26 percent usage share of the brand, this means that 77 percent of their customers show loyalty to the brand.
What's the buzz around H&M in the UK? In April 2024, about 19 percent of UK fashion online shop users had heard about H&M in the media, on social media, or in advertising over the past three months.
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H&M brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to fashion online shops, which of the following brands do you like?
Brand usage: When it comes to fashion online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to fashion online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 23, 2024). H&M brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/forecasts/1252280/handm-fashion-online-shops-brand-profile-in-the-uk
Statista. "H&M brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024." Chart. September 23, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/forecasts/1252280/handm-fashion-online-shops-brand-profile-in-the-uk
Statista. (2024). H&M brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/forecasts/1252280/handm-fashion-online-shops-brand-profile-in-the-uk
Statista. "H&m Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Fashion Online Shop Users in The Uk in 2024." Statista, Statista Inc., 23 Sep 2024, https://www.statista.com/forecasts/1252280/handm-fashion-online-shops-brand-profile-in-the-uk
Statista, H&M brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024 Statista, https://www.statista.com/forecasts/1252280/handm-fashion-online-shops-brand-profile-in-the-uk (last visited December 30, 2024)
H&M brand awareness, usage, popularity, loyalty, and buzz among fashion online shop users in the UK in 2024 [Graph], Statista, September 23, 2024. [Online]. Available: https://www.statista.com/forecasts/1252280/handm-fashion-online-shops-brand-profile-in-the-uk