Naked Wines brand profile in the UK 2024
How high is the brand awareness of Naked Wines in the UK?
When it comes to beverage online shop users, brand awareness of Naked Wines is at 57 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Naked Wines in the UK?
In total, 23 percent of UK beverage online shop users say they like Naked Wines. However, in actuality, among the 57 percent of UK respondents who know Naked Wines, 40 percent of people like the brand.
What is the usage share of Naked Wines in the UK?
All in all, 18 percent of beverage online shop users in the UK use Naked Wines. That means, of the 57 percent who know the brand, 32 percent use them.
How loyal are the customers of Naked Wines?
Around 12 percent of beverage online shop users in the UK say they are likely to use Naked Wines again. Set in relation to the 18 percent usage share of the brand, this means that 67 percent of their customers show loyalty to the brand.
What's the buzz around Naked Wines in the UK?
In April 2024, about 17 percent of UK beverage online shop users had heard about Naked Wines in the media, on social media, or in advertising over the past three months. Of the 57 percent who know the brand, that's 30 percent, meaning at the time of the survey there's some buzz around Naked Wines in the UK.
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