Arnold Clark brand profile in the UK 2023

Arnold Clark brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the UK in 2023

CharacteristicShare of respondents
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Statistic: Arnold Clark brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the UK in 2023
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Number of respondents

589 respondents

Age group

18-64 years

Special properties

respondents who use car & motorcycle online shops

Supplementary notes

During the survey, the questions were phrased as follows:

  • Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
  • Brand popularity: When it comes to car & motorcycle online shops, which of the following brands do you like?
  • Brand usage: When it comes to car & motorcycle online shops, which of the following brands have you used in the past 12 months?
  • Brand loyalty: When it comes to car & motorcycle online shops, which of the following brands are you likely to use again in the future?
  • Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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