Best Buy brand profile U.S. 2024

How high is the brand awareness of Best Buy in the United States?
When it comes to consumer electronics online shop users, brand awareness of Best Buy is at 93 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Best Buy in the United States?
In total, 50 percent of U.S. consumer electronics online shop users say they like Best Buy.

What is the usage share of Best Buy in the United States?
All in all, 32 percent of consumer electronics online shop users in the United States use Best Buy.

How loyal are the customers of Best Buy?
Around 25 percent of consumer electronics online shop users in the United States say they are likely to use Best Buy again.

What's the buzz around Best Buy in the United States?
In 2024, about 31 percent of U.S. consumer electronics online shop users had heard about Best Buy in the media, on social media, or in advertising over the past three months.

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Best Buy brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the United States in 2024

Characteristic	Share of respondents
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Number of respondents

1,089 respondents

Age group

18-64 years

Special properties

respondents who use Consumer electronics online shops

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to Consumer electronics online shops, which of the following brands do you like?
Brand usage: When it comes to Consumer electronics online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to Consumer electronics online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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