shopDisney brand profile in the United States 2023

How high is the brand awareness of shopDisney in the United States?
When it comes to toys and baby online shop users, brand awareness of shopDisney is at 83 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is shopDisney in the United States?
In total, 35 percent of U.S. toys and baby online shop users say they like shopDisney. However, in actuality, among the 83 percent of U.S. respondents who know shopDisney, 42 percent of people like the brand.

What is the usage share of shopDisney in the United States?
All in all, 23 percent of toys and baby online shop users in the United States use shopDisney. That means, of the 83 percent who know the brand, 28 percent use them.

How loyal are the customers of shopDisney?
Around 19 percent of toys and baby online shop users in the United States say they are likely to use shopDisney again. Set in relation to the 23 percent usage share of the brand, this means that 83 percent of their customers show loyalty to the brand.

What's the buzz around shopDisney in the United States?
In September 2023, about 24 percent of U.S. toys and baby online shop users had heard about shopDisney in the media, on social media, or in advertising over the past three months. Of the 83 percent who know the brand, that's 29 percent, meaning at the time of the survey there's some buzz around shopDisney in the United States.

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