How high is the brand awareness of American Girl in the United States? When it comes to toys and baby online shop users, brand awareness of American Girl is at 71 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is American Girl in the United States? In total, 33 percent of U.S. toys and baby online shop users say they like American Girl. However, in actuality, among the 71 percent of U.S. respondents who know American Girl, 46 percent of people like the brand.
What is the usage share of American Girl in the United States? All in all, 24 percent of toys and baby online shop users in the United States use American Girl. That means, of the 71 percent who know the brand, 34 percent use them.
How loyal are the customers of American Girl? Around 20 percent of toys and baby online shop users in the United States say they are likely to use American Girl again. Set in relation to the 24 percent usage share of the brand, this means that 83 percent of their customers show loyalty to the brand.
What's the buzz around American Girl in the United States? In September 2023, about 26 percent of U.S. toys and baby online shop users had heard about American Girl in the media, on social media, or in advertising over the past three months. Of the 71 percent who know the brand, that's 37 percent, meaning at the time of the survey there's some buzz around American Girl in the United States.
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American Girl brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the United States in 2023
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to toys & baby online shops, which of the following brands do you like?
Brand usage: When it comes to toys & baby online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to toys & baby online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 12, 2023). American Girl brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the United States in 2023 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/forecasts/1252013/american-girl-toys-and-baby-online-shops-brand-profile-in-the-united-states
Statista. "American Girl brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the United States in 2023." Chart. September 12, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/forecasts/1252013/american-girl-toys-and-baby-online-shops-brand-profile-in-the-united-states
Statista. (2023). American Girl brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the United States in 2023. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/forecasts/1252013/american-girl-toys-and-baby-online-shops-brand-profile-in-the-united-states
Statista. "American Girl Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Toys and Baby Online Shop Users in The United States in 2023." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/forecasts/1252013/american-girl-toys-and-baby-online-shops-brand-profile-in-the-united-states
Statista, American Girl brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the United States in 2023 Statista, https://www.statista.com/forecasts/1252013/american-girl-toys-and-baby-online-shops-brand-profile-in-the-united-states (last visited November 03, 2024)
American Girl brand awareness, usage, popularity, loyalty, and buzz among toys and baby online shop users in the United States in 2023 [Graph], Statista, September 12, 2023. [Online]. Available: https://www.statista.com/forecasts/1252013/american-girl-toys-and-baby-online-shops-brand-profile-in-the-united-states