How high is the brand awareness of lululemon in the United States? When it comes to sports and outdoor online shop users, brand awareness of lululemon is at 61 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is lululemon in the United States? In total, 19 percent of U.S. sports and outdoor online shop users say they like lululemon. However, in actuality, among the 61 percent of U.S. respondents who know lululemon, 31 percent of people like the brand.
What is the usage share of lululemon in the United States? All in all, 14 percent of sports and outdoor online shop users in the United States use lululemon. That means, of the 61 percent who know the brand, 23 percent use them.
How loyal are the customers of lululemon? Around 11 percent of sports and outdoor online shop users in the United States say they are likely to use lululemon again. Set in relation to the 14 percent usage share of the brand, this means that 79 percent of their customers show loyalty to the brand.
What's the buzz around lululemon in the United States? In August and September 2023, about 18 percent of U.S. sports and outdoor online shop users had heard about lululemon in the media, on social media, or in advertising over the past three months. Of the 61 percent who know the brand, that's 30 percent, meaning at the time of the survey there's little buzz around lululemon in the United States.
lululemon brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the United States in 2023
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to sports & outdoor online shops, which of the following brands do you like?
Brand usage: When it comes to sports & outdoor online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to sports & outdoor online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 12, 2023). lululemon brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the United States in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/forecasts/1252003/lululemon-sports-and-outdoor-online-shops-brand-profile-in-the-united-states
Statista. "lululemon brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the United States in 2023." Chart. September 12, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/forecasts/1252003/lululemon-sports-and-outdoor-online-shops-brand-profile-in-the-united-states
Statista. (2023). lululemon brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the United States in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/forecasts/1252003/lululemon-sports-and-outdoor-online-shops-brand-profile-in-the-united-states
Statista. "Lululemon Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Sports and Outdoor Online Shop Users in The United States in 2023." Statista, Statista Inc., 12 Sep 2023, https://www.statista.com/forecasts/1252003/lululemon-sports-and-outdoor-online-shops-brand-profile-in-the-united-states
Statista, lululemon brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the United States in 2023 Statista, https://www.statista.com/forecasts/1252003/lululemon-sports-and-outdoor-online-shops-brand-profile-in-the-united-states (last visited July 22, 2024)
lululemon brand awareness, usage, popularity, loyalty, and buzz among sports and outdoor online shop users in the United States in 2023 [Graph], Statista, September 12, 2023. [Online]. Available: https://www.statista.com/forecasts/1252003/lululemon-sports-and-outdoor-online-shops-brand-profile-in-the-united-states